// FREELANCE CONCEPT COPY CREATIVE DIRECTOR
storytelling, punchlines, social media ballyhoo and nice ideas.
// Selected Work
Online Film · for La Red ▶ Video
Sending money between friends? There's a new app for that
Social Media Campaign · for Elbdudler
A Gen Z superhero against inflation horror and shady investment tips
Online Film · for Leo Burnett ▶ Video
AI-powered home appliances — presented by the most laid-back person in Germany: Friedrich Liechtenstein
Naming · Copywriting · Tonality · for Studio Oeding
Crafting nautical heritage — packaging copy and tonality for a unique distillery from the North Sea island Föhr
TV · Online Film · for Leo Burnett ▶ Video
AI household appliance range campaign during the 2024 EUROS in Germany
Brand Activation · for serviceplan
Defeat the toxic monster "Malice" — fight hatespeech with love
Social Media Campaign · for serviceplan
For Gen Z picking their health insurance for the first time
Social Media Campaign · for La Red
Full flavour range campaign for the cereal bar brand
Brand Campaign · for Scholz & Friends
The new relaxed way of flying
Naming · Claim · for Studio Oeding
Naming and claim for a new audio production and sound design company
Naming · Copywriting · Tonality · for Studio Oeding
Brand story, namings, product and web copies for a new Cashew Drink brand
Online Film · for deepblue ▶ Video
Promoting the new McDonald's digital bonus program
Online Film · for deepblue ▶ Video
Launching a new world of tech, food and online services especially for gamers
TV · Online Film · for Cheil ▶ Video
Presenting the Women's World Cup 2019 as main sponsor of the Women's National Team
TV · Online Film · for von Buchholtz ▶ Video
One of Germany's biggest coffee and retail brands turned 70
Brand Activation · for von Buchholtz ▶ Video
Bringing generations together by letting students live inside senior residences rent free
Influencer Campaign · for von Buchholtz ▶ Video
Influencer content for EDEKA's own energy drink — starring YouTube trio ApeCrime
OOH · Print · for Karl Anders
Hamburg didn't know what VHS offers — this campaign changed that
Product · Brand Activation · for Studio Oeding · Cannes Lions Gold 2018
The world's first gin including the true spirit of a Harley Davidson
Brand Activation · for DOKYO ▶ Video
Raffle to win a trip with your friends on the freshly built Jameson Friend-Ship
Social Media Campaign · for von Buchholtz & Steffen Stäuber ▶ Video
Social media campaign about the caring wisdom of moms
Brand Activation · OOH · for DOKYO · ADC Silver 2015
A freedom movement where you didn't move at all
Editorial · Book · for Studio Oeding · ADC Bronze
The motorbike archaeologist Uwe Ehinger's finds — 1979 to 1989
Brand Activation · for DOKYO
Promotional campaign for male understatement. Created around a simple black t-shirt.
Brand Campaign · for Heye
A grandmom with no clue about football — but all the love for her grandson
OOH Campaign · at Kolle Rebbe · ADC Shortlist
Plakadiva Gold 2011
Donation Campaign · App · at Grabarz & Partner · DDP Gold 2014
Running app to donate your burnt calories as food — for Die Tafeln
Event · Brand Activation · at Jung von Matt
100 musicians, 50 locations, 1 concert — conducted from the top of St. Michaelis
Brand Campaign · at Jung von Matt · LeadAwards Bronze
"You know our horses. Experience our powers."
TV · Online Film · at Kolle Rebbe ▶ Video
Adaption to promote Chrome for the German market
Print Campaign · at Grabarz & Partner
Print campaign for the VW up! special edition
Print Campaign · at Grabarz & Partner
Print campaign for the LIFE special edition models
B2B Promotion · Direct · at Kolle Rebbe
Personalized lasered portraits on cookies for VIP B2B clients · iF + Red Dot
Social Media Experiment · at Kolle Rebbe ▶ Video
Hire a social detox replacement for your Facebook account
Print Campaign · at Kolle Rebbe
Only well-selected potatoes — campaign for the German potato brand
Staff Promotion · at Kolle Rebbe
Run Hamburg→Cannes in a year, the agency sends you to the festival
Print Campaign · at Jung von Matt
Print campaign for the Mini Cooper D
// Bragging Section
Scored with both feet, head and abdomen for the glorious FC St. Pauli.
Taught my dog to high five and only fart when she's in the car.
Able to find the most expensive coffee place in every town in the world.
// happy customers
// CV and other shocking details
Freelance Concept Copy Creative Director based in Hamburg. Since 2007, I've been crafting ideas for advertising powerhouses like serviceplan, Leo or Jung von Matt, social media gems like La Red, elbdudler or DOKYO, even for design studios like Studio Oeding, Karl Anders or Strichpunkt. Some colleagues are calling me 'a swiss army knife of ideas' which is weird. I'm german and I would never go camping because of earwigs.
// Partners